Founding member offer: first month free, then £10 + VAT a month for the first 100 members
For Business Owners / Professionals. Starting up, established or getting ready to exit.

More Money, More Time, Less Stress: How Business Owners Build Real Financial Freedom

Straight-talking money and mindset lessons from a former Corps of The Royal Engineers Bomb Disposal Unit and now UK Top Rated Financial Adviser. So, you can build the wealth, the time and the freedom you've been working all these hours for. No get-rich-quick nonsense. No fluff. Just what works.

Yes Joe, I want to experience membership free for the first month

Your first month is free. Then, if you're one of my first 100 members, it's just £10 + VAT a month, locked in for as long as you stay. Plus a FREE copy of my book, The Pathfinder. Not tied in. Leave whenever you like.

Joe O'Connor
Joe O'Connor
DipPFS CeMAP CertLTCP AMC FRSA
Founder and CEO of The Transformer Lifestyle Company
38years in business
15years in the British Army
8years running as UK's Top Rated Financial Adviser
FRSAFellow of the Royal Society of Arts
Is this you?

You're good at what you do.

You've got the drive. From the outside it looks like it's all working.

Let's be straight with each other for a minute.

A business owner working late at her desk, looking tired

You're working more hours than you ever planned to, and your still haven’t the time to enjoy your life.

The money comes in, the money goes out, and if you're honest you don't really understand where it goes or how to make it work harder for you.

There's no real structure to your week, your finances or your future. You're reacting, not planning.

And underneath it all, you're stressed. Overworked, overwhelmed and wondering how long you can keep this pace up.

Maybe you've tried to fix it. The get-rich-quick course. The "millionaire in 12 months" guru. The scheme that sounded too good to be true... and was.

Here's what I've seen time and time again over nearly 40 years. It's not that you lack ability. It's that nobody ever gave you the right guidance. So, you ended up chasing someone else's dream instead of building your own.

Yes Joe, I want to experience membership free for the first monthSee what's included

First month free. Then £10 + VAT a month for the first 100 members. Not tied in.

What you really want…

Is ‘success’ what you’re really searching for?

‘That’ word means nothing on its own. When I sit down with business owners and ask what they'd like to be different 12 months from now, the answer comes back the same, almost every time.

More time.
More money.
Less stress.

And underneath isn’t the real prize financial freedom? Knowing the money is working for you, so you get to choose how you spend your days, and who you spend them with.

Joe O'Connor in Army mess dress with his wife at a formal dinner

Because here's the truth…

I've been unhappy when I've been skint and happy when I've been skint. I've been unhappy with money and happy with money. The one thing I’m sure of is, I'd rather be happy with money than without it. Money on its own has never made anybody happy. What makes the difference is having the freedom to lead the life you want, went you want it, and alongside people who share your values.

That's what JoeTeams.Com is for.

JoeTeams.Com exists to help you recognise the life choices you need to make to realise the wealth, health and mindset freedom you deserve.
Yes Joe, I want to experience membership free for the first monthSee what's included

First month free. Then £10 + VAT a month for the first 100 members. Not tied in.

Why listen to me?

Fair question.

There's no shortage of people online telling you how to get rich. So here’s where I've come from.

Sh*t happens. It's what you do with it that decides your future.

Age 14

The day after my 14th birthday I was hit by a car. My heart stopped three times on the way to hospital. When I came round after ten days in a coma, I was blind in my left eye, my right arm was paralysed, and I was told I might never walk again.

Bugger that, I thought.

I started doing press-ups and bicep curls. Lots of them. My grandad had given me a violin, so I played it every day to retrain the nerves and muscles in my arm. Seven months later I was leader of the school orchestra. Four years later I passed the tests to join the British Army.

None of that came from one heroic moment. It came from doing small things, over and over again. I call it the Cumulative Effect, and it's the thread that runs through everything I teach.

A young boy practising the violin at home
1988

And long before any of that, as a young financial adviser starting out in 1988, just after the financial crash, I sat in front of a ruthless bank manager, being lectured on my £5,000 overdraft. He looked at me and said, "Mr O'Connor, we'd like to remind you, you bank with us, we don't bank with you." I walked outside and cried. So,I took action and started doing five jobs, DJ’ing, working the door and selling roses in nightclubs among them, paid every penny back, and promised myself no bank manager would ever speak to me like that again.

A young financial adviser at his desk in a traditional office
15 years in the Army

I served 15 years in the Army, including the specialist bomb disposal unit. On 30 October 1999, on SAS selection in the Brecon Beacons, the wind picked me up and threw me off a mountain ridge. I fell 400 feet and broke my neck. C5 shattered, C6 broken. For the second time in my life I was told I might never walk again.

My military career was over. Then came the divorce. I was left financially, emotionally and physically broken. So, I rebuilt. My body, my business, my finances and my life.

Joe O'Connor on parade in British Army uniform
Two old boxes

Years later I was clearing out the loft and found two boxes. One was full of my old Army lesson plans and command procedures. The other held everything I'd collected in business and financial services. As I went through them I realised I'd been using the same principles in both careers / businesses all along. Military planning worked in business. Business thinking worked in personal achievement. And both explained how I'd got myself back on my feet, twice. And just when I thought I’d used up almost all my 9 lives, I broke my neck again in 2025 (that’s a story for another time)

So, I brought it all together. And this became the foundation for my ‘Pathfinder Ultimate Success System’, and it's the same thinking behind ‘JoeTeams.Com’

Two boxes of files on a desk, labelled Army lesson plans and Business files
Today

So when I talk to you about resilience, about money, about getting back up, I'm not reading it from a book. I've lived it.

CREDENTIALS

Joe O'Connor DipPFS AMC FRSA

  • 38 years in business and 15 years in the British Army
  • UK's Top Rated Financial Adviser for eight years running
  • Accredited Master Coach, qualified provocative coach and Fellow of the Royal Society of Arts
  • A multi-million pound property portfolio
  • Investments that have doubled in value in five years
  • Several businesses, every one of which struggled at some point, and every one of which I turned round
  • Genuine financial freedom. When I was off for six months last year, I didn't have to worry about money once
  • Founder of Transformation for Veterans
How I work with you

I'm straight talking. I'll tell you what you need to hear, not what you want to hear. I know when to give you an arm round the shoulder and when you need a size 10 boot up the backside. And I'll never make you a false promise. No "millionaire by Friday". There's enough of that out there already.

Joe O'Connor speaking on stage at a business expo
Yes Joe, I want to experience membership free for the first monthSee what's included

First month free. Then £10 + VAT a month for the first 100 members. Not tied in.

What JoeTeams.Com is

Continuing education for your money, your business and your life.

JoeTeams.Com is continuing education for your money, your business and your life. Short, practical lessons that teach you how money really works, and give you the mindset to do something with it.

MoneyYou can have every strategy in the world, but if your head's not in the right place you won't use them.
+
MindsetAnd you can have the best mindset going, and if you don't understand money you'll stay stuck.

So we work on both.

Start here

Start here: the power of compound interest

Your first lesson is your Quick Start, and I've chosen compound interest on purpose. Once you understand it, you'll never look at time and money the same way again.

Example at 7% growth per annum: £200 per month invested between the age 25 to 35 (£24,000) grows to approximately £260,000 by the age of 65. As opposed to £200 per month between the age of 35 to 65 (£72,000) grows to about £234,000.

LESSON - the early starter can end up with more, even though they’ve invested significantly less. That's the cost of delay, and it's bigger than most people realise.

Here's the truth…

Compounding isn't just about money. Knowledge compounds. Habits compound. Relationships compound. Small actions, repeated every day, compound. That's the Cumulative Effect I lived through with a violin and a lot of press-ups.

So, I'll finish that first lesson with one questionWhat could you start today that your future self will thank you for?
How every lesson works

The same format I used in the Army and in my businesses for a lifetime.

Each lesson follows the same format I used in the Army and in my businesses for a lifetime. I tell you what you're going to learn. I teach it. Then I tell you what you've learned and what to go and do next.

1

I tell you

what you're going to learn.

2

I teach it

in plain English.

3

I tell you

what you've learned and what to go and do next.

10–20
MINS

Most take 10 to 20 minutes, so you can fit them round a busy week. Because I'm not interested in shelf development. Information sitting on a shelf changes nothing. Action does.

Yes Joe, I want to experience membership free for the first monthSee what's included

First month free. Then £10 + VAT a month for the first 100 members. Not tied in.

The lessons

Four ways JoeTeams.Com moves you forward

01

Your financial freedom

Understand money so you can make better decisions with it.

An open padlock beside stacks of coins on a sunny table

You don't need to become a financial expert, you just need to understand the rules of a game that affects every part of your life.

  • Why your pension maybe the best deal HMRC offers. If you're a higher-rate taxpayer, putting £100 into your pension can cost you as little as £60. That's before a penny of growth.
  • Money for your children's future. How small, regular gifts from the day they're born can grow into a life-changing sum.
  • Keeping more of what you've built, legally. Pensions come into inheritance tax from April 2027. If you've built an estate, now is the time to understand what that means for your family.
  • Property, investing, inflation and risk, explained in plain English.
  • Spotting schemes that are too good to be true. Because they usually are. I've watched plenty of people, some of them famous, get burned. You won't be one of them.
02

Your success mindset

What goes on between your ears decides what happens in your life.

A hand moving a knight on a chessboard

I don't expect you woke up this morning thinking, "I really need some mindset training today." You want more money, more time and less stress. I understand that. What goes on between your ears decides what happens in your life. So, we'll work on clarity, goals, focus, procrastination and resilience, using the principles from my Pathfinder work:

Vision. Belief. Purposeful Action.
Plan. Do. Review. Improvise. Adapt. Overcome.
Win or learn. There's no losing, unless you give up.
Do or do not. There is no try.

These aren't just theories. I've had to use every one of them.

03

Your Business Growth

Get more from the business and expertise you already have.

A hand adding a wooden block to a rising stack, like a growth chart

Sometimes the money you need is already sitting under your nose. A client once showed me a job he'd done for free that was worth £5,000. He hadn't even noticed.

We'll look at pricing, profit, knowing your numbers, the money you're leaving on the table, and using AI to work smarter.

04

"It's the Economy, Stupid."

GDP, inflation, interest rates, government borrowing.

A model town of homes, shops, offices and a factory beside stacks of coins

You hear about them on the news every day. I know what GDP stands for, yet, do I really understand what it means for my money? That's the point.

A series of short lessons, 10 to 15 minutes each, that explain the economy in plain English, so you can hold your own in any conversation.

Live

Plus, join me online for regular Q&A sessions

Some things are easier to understand when you can ask. I'll regularly host live online sessions, recap something important and answer your questions. When you hit something you can't fathom out on your own, bring it along and I'll do my best to explain it in plain English.

A member watching Joe O'Connor host a live online session on her laptop
Yes Joe, I want to experience membership free for the first monthSee what's included

First month free. Then £10 + VAT a month for the first 100 members. Not tied in.

Your membership

What's inside your membership

The Pathfinder book by Joe O'Connor
Bonus

FREE copy of my book, The Pathfinder

Yours to keep as a founding member. A straight-talking introduction to the mindset and strategies behind everything I teach.

Watch this first

Quick Start: The Power of Compound Interest

Watch this first. One short lesson that could change how you think about time and money, and pay for your membership on its own.

Lessons

Financial Freedom Lessons

Pensions, tax, property, investing and estate planning, broken down into 10 to 20 minute lessons you can act on.

Lessons

Business Growth Lessons

Pricing, profit, knowing your numbers and finding the money you're leaving on the table.

Lessons

Success Mindset Lessons

Practical principles from my Army, business, coaching and Pathfinder experience, so you actually follow through.

Series

"It's the Economy, Stupid" Series

A series of short lessons on how the economy works and what it means for your money.

Lessons

AI and the Changing World of Business

How new technology can help you work smarter and stay ahead.

Modules

Money Essentials Modules

Modules covering mortgages and loans, risk and decisions, credit and debt, bank accounts, scams and planning your future finances. Great for you, and for your children.

Live

Regular Live Online Session With Me

A recap of key content, then open Q&A. Bring your questions and get straight answers in plain English.

Recordings

Expert Guest Recordings

Specialists I trust sharing what they know, recorded so you can watch in your own time.

Community

The Member Community

Ask questions, share what's working and connect with other business owners going the same way you are.

Yes Joe, I want to experience membership free for the first month

First month free. Then £10 + VAT a month for the first 100 members. Not tied in.

Results

Real people, real results

ImageClient photo or illustrative image
From a quarter of a million to over a million

Years ago, I met a client who'd won a quarter of a million pounds on the lottery. He knew nothing about money. Most lottery winners don't, and most of them lose it. I truly believe money that's given and not earned, you lose. Money that's earned, you keep.

So, I didn't just invest his money. I've coached him for over 20 years. When I last reviewed his finances, he was flabbergasted. His investments are now worth over a million pounds, and his estate is set up so his family won't pay a penny of inheritance tax on it.

ImageDean in his workshop
From mechanic to multi-million pound business

During lockdown I ran my first Mastermind. One of the group members was Dean, a mechanic. Today he runs a multi-million pound business. He's doubled the size of his workshop, doubled his team, and he's semi-retired. He still goes into work, even though he doesn't need to.

ImageProfessional client, illustrative
Doctors keeping more for their families

I work with doctors and other professionals who've reduced the inheritance tax their families will face, legally, by restructuring how their wealth is held.

Yes Joe, I want to experience membership free for the first monthSee what's included

First month free. Then £10 + VAT a month for the first 100 members. Not tied in.

Why now

Because delay costs you.

⏳Every year counts

You've seen the numbers above. Every year you put off getting your finances sorted is a year of growth you never get back. And cash sitting in the bank quietly loses value to inflation while you wait.

⚖️The rules are changing

The rules are changing too. Pensions come into the Inheritance Tax regime from April 2027. If you don't understand what that means for your family, you need to.

Founding member price

Because the founding price won't last.

JoeTeams.Com will be £49 + VAT a month
£10+ VAT / month
Locked in for as long as you stay a member.
The thing is… I'm opening the doors to the first 100 members at a price that's frankly daft.
  • Your first month FREE. Come inside, experience the lessons, join me live and see what you think.
  • Then just £10 + VAT a month, locked in for as long as you stay a member. Your price never goes up.
  • A FREE copy of my book, The Pathfinder. Yours to keep.

Why? Because the first 100 are my founding members. You'll help shape what goes into JoeTeams.Com the lessons, the masterclasses, the questions I answer. I want your feedback and your results, and in return you get the best price there will ever be.

When member 101 joins, the price for new members goes up to £49 + VAT a month. Yours stays at only £10.

☕☕Put it this way. Do you drink coffee? £10 a month equals two cups. Two cups of coffee a month, against learning how to build financial freedom from someone who's done it. And you're not tied in. If it's not right for you, leave. No hard feelings.
Yes Joe, I want to experience membership free for the first month
Transformation for Veterans artwork: soldiers and a family in silhouette against the Union flag with a poppy

Founder of The Transformation for Veterans Charity

My mission

Is to help one million business owners, professional and veterans create real financial freedom.

11
Buy one, give one. For every member who joins JoeTeams.Com, a military veteran gets a membership too.

Why veterans? Because I am one, and I know what they're capable of. Veterans carry skills, values and attributes they often don't even realise they have: discipline, loyalty, integrity, honesty, working under pressure and getting the job done. Those are exactly the qualities business owners are crying out for. Some will even build businesses of their own. Others will make outstanding employees. Either way, when you join, you're helping someone who served get back on their feet.

Yes Joe, I want to experience membership free for the first monthSee what's included

First month free. Then £10 + VAT a month for the first 100 members. Not tied in.

Honestly

This isn't for everyone

If you want me to promise you'll be a millionaire overnight, I'll save you some time. I won't.
If you want to watch videos and never do anything differently, there are cheaper ways to entertain yourself.
And if you're perfectly happy with where you are, financially, professionally and personally, I'm not going to try to talk you out of it. I wish you all the best.

But if you're thinking, "I'm doing all right, but I know I could be doing better," then come and join me.

Yes Joe, I want to experience membership free for the first month
Straight answers

Straight answers

"I'm already doing reasonably well. Why do I need this?"

How happy are you with "reasonably well"? If the honest answer is very happy, you don't need me. But if there's a gap between where you are and where you want to be, that's exactly what we work on.

"There's loads of free information online."

There is. Some of it's good, plenty of it is rubbish, and none of it knows you. The trouble with free information is you've got to sort the gold from the nonsense yourself. I've done that sorting for 38 years. JoeTeams.Com gives you what works, in the right order, from someone who's done it.

"I haven't got time for another membership."

That's the very reason to join. The lessons are short, you watch them when it suits you, and the whole point is to give you more time, not less.

"Is this financial advice?"

No. JoeTeams.Com is education. It will help you understand money, ask better questions and make better decisions. For advice on your own personal circumstances, always speak to a qualified, regulated financial adviser.

"Do I need to understand finance already?"

No. That's the whole point. I explain everything in plain English, no jargon, no finance background needed.

"Do I get one-to-one access to you?"

Not at this level. Your membership includes my lessons, the monthly live session and member Q&A. One-to-one coaching is a separate service for those who want accountability and someone in their corner.

"Is the Pathfinder Ultimate Success System included?"

No, that's a separate, more intensive system for those who want to go much deeper. As a founding member you do get a FREE copy of my book, The Pathfinder, which is the best introduction to it.

"What if it's not for me?"

Then leave. You're not tied in. Your first month is free, so you can have a proper look around before you pay a penny.

Yes Joe, I want to experience membership free for the first monthSee what's included

First month free. Then £10 + VAT a month for the first 100 members. Not tied in.

What to do now

If you and I were sitting across a table right now…

I'd ask you three questions.

Where are you now?
Where do you want to get to?
And what's the gap?

If there's a gap between the life you've got and the financial freedom you want, let's close it together. There's no try. You either do or you do not.

So the question isn't really "What does JoeTeams.Com cost?" The question is "What might another 12 months of not knowing this cost me?"

Claim one of the 100 founding places today. Your first month is free, then it's just £10 + VAT a month, locked in for as long as you stay. And your FREE copy of The Pathfinder book is yours to keep.

Yes Joe, I want to experience membership free for the first month
Have a brilliant day,
Joe O'Connor
PS Remember, only my first 100 members get the £10 founding rate, locked in for as long as they stay, plus a FREE copy of The Pathfinder. When those places are gone, JoeTeams.Com increases to £49 + VAT a month for new members. Your first month is free, and you're never tied in, so there's nothing to lose by having a look.
PPS And every time someone joins, a veteran gets a membership too. Two lives moving forward for the price of one.