"How to Define, Design, and Dominate Your Business Success Without Wasting Years
Figuring It Out"
"No Theories. No Guesswork. Just a Proven, Step-by-Step System for Growth, Strategy, and Execution."
Count me in Joe!Are You an Entrepreneur Business Owner, or Veteran Feeling Stuck, Overwhelmed, or Off Course?
You’ve worked hard. You’ve got big goals. And yet somehow, you’re not making the progress you expected.
Maybe you’re:
❌ Spinning plates—Busy all day and not moving forward.
❌ Losing momentum—Starting strong yet struggling to stay consistent.
❌ Lacking clarity—Not sure what the next step should be.
❌ Falling into self-doubt—Letting setbacks and uncertainty slow you down.
The problem isn’t you.
It’s the lack of a proven system to cut through the noise, create a winning strategy, and take relentless action.
That’s exactly what The Pathfinder Success System delivers.
Introducing:
'The Pathfinder
Your Untimate Success System'


Joe guides you through clear, logical steps that shift your focus from waiting for success to taking decisive action. At every stage, Joe cuts through the noise and ensures you gain total clarity from the start. Brigadier (Deceased) J A J Thomson OBE QVRM TD MSc DL FInstLM rcd
Here’s How The Pathfinder Success System Came About:
I’m Joe O’Connor.
I’ve been knocked down more times than I can count. And yet every time, I got back up—stronger, wiser, and more determined than ever.
This system isn’t built on theory. It’s built on real-world business experience, military-proven strategies, and a relentless refusal to quit.
Let me tell you why…
The First Battle – Fighting for My Life at 14
At just 14 years old, I was hit by a car. Not just a minor accident—I was left for dead on the roadside with multiple shattered bones, temporary blindness, and paralysis in my right arm.
I died three times before a team of nurses revived me.
When I woke up from a ten-day coma, the doctors had bad news:
💬 “You’ll never walk again.”
I refused to accept that. I was going to walk, run, and prove them wrong.
After months of relentless effort, I not only walked—I passed the grueling entrance tests to join the British Army’s Royal Engineers.
I’d beaten the odds and life wasn’t done testing me yet.
The Second Battle – The Fall That Should Have Ended Everything
Years later, I was on selection for the UK’s elite Special Forces (SAS)—pushing my body and mind beyond their limits.
One night, during an extreme military training exercise, I was blown off a mountain ridge and fell 297 feet downwards.
I woke up in a hospital bed with a broken neck. The doctors gave me that same devastating verdict:
💬 “You’ll never walk again.”
I’d heard it before. I knew the script. This time, it wasn’t just about fighting through the pain—it was about strategically rebuilding myself from the ground up.
So, I did what I knew best:
✅ I developed a battle plan for my recovery.
✅ I applied mental resilience and strategic execution to regain my strength.
✅ I improvised, adapted, and overcame—just like I’d been trained to do.
Not only did I walk again—I went on to complete the New York Marathon in direct defiance of every medical expert’s prediction.
>> Yes Joe, I'm In!The Birth of The Pathfinder Success System
These experiences taught me a brutal truth:
Success isn’t about luck, talent, or waiting for the perfect moment.
💡 It’s about having a clear mission, a proven strategy, and the discipline to execute relentlessly.
I took everything I learned from my military training, personal experiences, and business success and developed a step-by-step system to help others:
🚀 Cut through the noise and gain total clarity
🚀 Develop an unstoppable mindset that guarantees success
🚀 Turn setbacks into fuel and challenges into stepping stones
🚀 Execute with precision—taking decisive action and staying accountable
This system has helped entrepreneurs, veterans, and business owners just like you get unstuck, take control, and finally achieve their biggest goals.
Now, it’s your turn.
No more hesitation. No more excuses. Just results.
>> Yes Joe, I'm In!
About Joe O'Connor Dip PFS AMC FRSA
Since his life-changing incident, Joe has been on a relentless quest for knowledge, wisdom, and success. Voted one of the UK's Top-Rated Financial Advisers, Accredited Master Coach, and Trainer in Business Coaching, he has accumulated 37 years in business, and now helps entrepreneurs, veterans, and business owners achieve the success they deserve.
Beyond coaching, Joe has built multiple businesses, including a multimillion-pound property portfolio, providing vital housing for his community. He is also the founder of Transformation for Veterans, a charity dedicated to improving the lives of veterans and their families.
Here's What Other Fellow Achievers Say About
My Proven Ideas

The Pathfinder is a route map to any goal you decide to accomplish. The plans, the mindset, the resilience needed - are all within these pages. Grab them with both hands and the strength of your mind - and take that first step on your path. Joe will walk with you every step of the way. Peter Thomson - 'The UK's Most Prolific Business Development Author'

Joe had the magical ability to teach how to inspire, captivate and motivate all the people in my entire business. His knowledge of human behaviour and team spirit is first class. Coupled with his business and military experience, this uniquely positions him within the elite UK transformational business coaches and wealth strategists. Denis Stevenson - Legal Consultant.
'The Pathfinder Your Ultimate Success System'
Here's just some of what you discover inside...

📖 Phase 1: Reconnaissance
✔️ Assesses your current position with brutal honesty.
✔️ Identifies what’s holding you back.
✔️ Defines your mission, objectives, and action plan.

📖 Phase 2: Strategic Advance
✔️Breaks big goals into military-precision execution steps.
✔️ Implement battle-tested strategies to stay on track.
✔️ Develop the unstoppable mindset needed to push through obstacles.
Are you ready to break through every obstacle and to develop the mental toughness to overcome any challenge.
Yes, Joe I'm Ready!'The Pathfinder Success System Includes:

THREE CONTENT RICH PHYSICAL A4 WORKBOOKS.
So you can...
📖 Achieve Absolute Clarity – Define your vision, eliminate distractions, and create a laser-focused business strategy that drives results.
📖 Apply Military-Proven Execution Strategies – Use structured, step-by-step frameworks to build resilience, enhance decision-making, and maintain unstoppable momentum.
📖 Turn Strategy into Action – Break ambitious business goals into precise, measurable steps, track progress, and stay accountable for real growth.
📖 Develop an Unshakable Entrepreneurial Mindset – Build the mental toughness and leadership skills used by elite military professionals and top-performing business leaders.
📖 Transform Challenges into Opportunities – Use battle-tested frameworks to adapt, pivot, and turn obstacles into growth accelerators—no matter what the market throws at you.
🚀 This isn’t just business theory—it’s a mission-ready system for building, scaling, and dominating in your industry.
🔥 BONUS #1: 1 Month FREE Membership to The 'O' Group (£49 Value) 🔥
Receive a high-performance 90-minute live online session with me, where I:
✅ Hold your feet to the fire—ensuring you take action and stay accountable.
✅ Answer your questions live—giving you expert guidance on overcoming obstacles.

🔥 BONUS #2: Two Months FREE Membership to The Transformer Business Network Group (£40 Value) 🔥
🚀 Expand Your Network. Gain Powerful Insights. Accelerate Your Business Growth.
Join an exclusive online community where business owners, entrepreneurs, and veterans connect, collaborate, and grow.
🔥 BONUS 3#: The Pathfinder Success Trilogy Video Training and Workbook (Value £49, your FREE)
Discover how to develop a bulletproof 'Why' for your life and your business to leverage it for long-term success.
Learn how the words you choose shape your mindset, actions, and results to achieve your goals even faster.
When I work with my clients one a 1:1 basis, they invest £2,000 per session to discover these ideas, however now you can enrol for:
Just £199 (+ £12.35 P&P)

90- Day Money-Back Guarantee
We know The Pathfinder Success System works.
But if you don’t see real, measurable progress in the next 90 days, you get your money back. No questions asked.
This is YOUR moment. Will you take it?
